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Twitter launches new advertising tool for small businesses

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Twitter launches new advertising tool for small businesses

Twitter is making it easier than ever for small businesses to advertise on its platform.

The company introduced quick promote Wednesday, a new advertising feature that allows businesses to promote tweets directly from their analytics dashboard.

Promoted tweets, which are normal tweets advertisers pay Twitter to share with a broader audience, have been around for some time but quick promote is meant to make the process simpler to encourage small companies to pay for the advertising service

"Promoting a Tweet takes just a few clicks and your Tweet will automatically be targeted to users who have interests similar to your followers — the audience that is most likely to be interested in your message." Twitter's Buster Benson writes on Twitter's small business blog. Read more...

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